Laura’s House launches newly redesigned Website
Posted on September 1, 2011
Designed by Irvine-based Side Studios, the new site provides the community with information on programs and services for families impacted by domestic violence, while offering a “quick escape” to protect those who are seeking help
LADERA RANCH, Calif., Sept. 1, 2011 –Laura’s House, a nonprofit organization whose mission is to change the social beliefs, attitudes and the behaviors that perpetuate domestic violence while creating a safe place in which to empower individuals and families affected by abuse, today announced the launch of its newly redesigned Website at www.laurashouse.org.
The development of the new Website is the final step in a branding campaign that Laura’s House launched in 2009, to create an image the more closely represented the organization’s primary objective, which is to empower individuals and families to lead violent-free lives.
“As part of our branding campaign and the launch of our newly redesigned Website, our goal is to actively demonstrate the key characteristics that define our organization,” said Andrea McCallister, Director of Development and Communications for Laura’s House. “We feel that this has been achieved in a warm and welcoming Website that offers safe refuge online for those who are trying to escape violent homes, as well as serve as an informational tool for individuals, groups and corporations who want to support families affected by domestic violence. We are very pleased to have partnered with Side Studios in the development of our new Website. Their team of designers did a wonderful job of communicating our brand in a way that truly illustrates who we are as an organization.”
The new Laura’s House Website, redesigned by Irvine-based Side Studios, features information on the programs and services provided by Laura’s House, testimonials and artwork by participants in our programs, and information on resources for individuals who are affected by abuse. The site also features a “quick escape” that will direct the browser back to the user’s default browser home page, and erase information about Laura’s House from the browser’s history, to protect the safety of the victim.
Visitors to the Laura’s House Website will also find information on upcoming events, ways that they can get involved or donate, and information on shopping or donating items to Portobello Road, a resale boutique benefiting Laura’s House.
For more information on the programs and services provided by Laura’s House, call (949) 361-3775, visit us on Facebook at www.facebook.com/LaurasHouseOC, follow us on Twitter at www.twitter.com/Lauras_House or visit our Website at www.laurashouse.org. For more information on Side Studios, visit sidestudios.com.
About Laura’s House Annually, Laura’s House provides residential shelter services to more than 200 women and children, counseling to more than 300 clients, legal services to more than 300 clients and assists with more than 1,700 crisis hot-line calls. The mission of Laura’s House is changing social beliefs, attitudes and the behaviors that perpetuate domestic violence while creating a safe space in which to empower individuals and families affected by abuse.
# # #